{"id":782281,"date":"2026-09-29T09:36:47","date_gmt":"2026-09-29T09:36:47","guid":{"rendered":"https:\/\/www.beirut.com\/?p=782281"},"modified":"2026-09-29T09:37:00","modified_gmt":"2026-09-29T09:37:00","slug":"pepsis-latest-campaign-brings-extra-fizz-to-local-spots","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/782281\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\/","title":{"rendered":"Pepsi&#8217;s Latest Campaign Brings Extra Fizz to Local Spots"},"content":{"rendered":"    <button class=\"sideconvo-button\">         <svg         xmlns=\"http:\/\/www.w3.org\/2000\/svg\"         width=\"64\"         height=\"64\"         viewBox=\"0 0 64 64\"         fill=\"none\">         <g clip-path=\"url(#clip0_5407_120)\">             <mask                 id=\"mask0_5407_120\"                 style=\"mask-type:luminance\"                 maskUnits=\"userSpaceOnUse\"                 x=\"0\"                 y=\"0\"                 width=\"64\"                 height=\"64\">                 <path d=\"M64 0H0V64H64V0Z\" fill=\"white\"><\/path>             <\/mask>             <g mask=\"url(#mask0_5407_120)\">                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64ZM38.4702 14.815C38.0702 14.815 37.6702 15.035 37.5002 15.475L33.7702 24.935C32.4352 28.325 29.7502 31.01 26.3602 32.345L16.9002 36.075C16.0202 36.425 16.0202 37.67 16.9002 38.02L26.3602 41.75C29.7502 43.085 32.4352 45.77 33.7702 49.16L37.5002 58.62C37.6752 59.06 38.0752 59.28 38.4702 59.28C38.8652 59.28 39.2702 59.06 39.4402 58.62L43.1702 49.16C44.5052 45.77 47.1902 43.085 50.5802 41.75L60.0402 38.02C60.9202 37.67 60.9202 36.425 60.0402 36.075L50.5802 32.345C47.1902 31.01 44.5052 28.325 43.1702 24.935L39.4402 15.475C39.2652 15.035 38.8652 14.815 38.4702 14.815ZM14.4702 29.125L11.9802 24.57C11.9452 24.505 11.8902 24.45 11.8202 24.41L7.26516 21.92C6.62516 21.57 6.62516 20.655 7.26516 20.305L11.8202 17.815C11.8852 17.78 11.9402 17.725 11.9752 17.66L14.4652 13.105C14.8152 12.465 15.7302 12.465 16.0802 13.105L18.5702 17.66C18.6052 17.725 18.6602 17.78 18.7302 17.82L23.2852 20.31C23.9252 20.66 23.9252 21.575 23.2852 21.925L18.7302 24.415C18.6652 24.45 18.6102 24.505 18.5752 24.57L16.0852 29.125C15.7352 29.765 14.8202 29.765 14.4702 29.125Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M32 10.7351C33.6569 10.7351 35 9.39196 35 7.73511C35 6.07825 33.6569 4.73511 32 4.73511C30.3431 4.73511 29 6.07825 29 7.73511C29 9.39196 30.3431 10.7351 32 10.7351Z\"                     fill=\"#fff\"><\/path>             <\/g>         <\/g>         <defs>             <clipPath id=\"clip0_5407_120\">                 <rect width=\"64\" height=\"64\" fill=\"white\"><\/rect>             <\/clipPath>         <\/defs>     <\/svg>        <span class=\"sideconvo_button\"  data-sideconvo-message=\"What are some must-try local eats?\" data-sideconvo-mode=\"CHAT\" data-sideconvo-customCTATitle=\"Discover local eateries\" data-sideconvo-customCTAPlacement=\"TITLE_TAG\">             Discover local eateries        <\/span>         <div class=\"hoverEffect\">             <div><\/div>         <\/div>     <\/button>     <style>      <\/style>    <p class=\"wp-block-paragraph\">If you&#8217;ve been driving around Beirut lately, Pepsi has probably crossed your path at least once. The latest Pepsi Zero Extra Fizz campaign is all over the city, from billboards and bridge screens to restaurants that are now carrying a little &#8220;deserve the fizz&#8221; sticker of their own.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">But beyond the billboards and digital campaign, Pepsi is taking the Extra Fizz message into restaurants across Lebanon, bringing influencers and local food spots together through a social movement built around finding the meals that truly &#8220;deserve the fizz.&#8221;<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DcyUP8GDKuH\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-about-the-campaign\" class=\"wp-block-heading\">About the Campaign<\/h3>    <p class=\"wp-block-paragraph\">The street campaign is pretty hard to miss. There are the usual oversized Pepsi billboards, along with digital screens and even a few 3D placements that make the bottle look like it&#8217;s breaking out of the billboard. Then there&#8217;s the restaurant side of the campaign, which takes the fizz into local spots around Lebanon and gives the restaurants themselves a little spotlight along the way. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Through collaborations with beloved influencers and local guides, Pepsi is encouraging people to explore local restaurants and eateries across the country, putting the spotlight on the places and dishes that pair perfectly with Pepsi Zero Extra Fizz.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">It actually started last year with Pepsi&#8217;s musical, catchy ads built around the extra fizz message, and now it&#8217;s making its way further into the local scene. The latest phase goes beyond simply promoting the drink, turning the campaign into a way to discover local food spots and share them with wider audiences. We&#8217;re sure you&#8217;ve seen this ad by now (and lowkey know all the words):<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DQ4X9QLDBsP\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-the-seal-of-approval\" class=\"wp-block-heading\">The Seal of Approval<\/h3>    <p class=\"wp-block-paragraph\">Over on Instagram, <a href=\"https:\/\/www.instagram.com\/pepsilebanon\/\" target=\"_blank\" rel=\"noreferrer noopener\">@pepsilebanon<\/a> has been featuring Lebanese restaurants and the food they&#8217;re serving alongside Pepsi Zero Extra Fizz. As part of the campaign&#8217;s wider social movement, Pepsi has also teamed up with key influencers to visit restaurants and eateries across Lebanon, putting their favorite food pairings in front of new audiences.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The idea is basically to find the meals that, in Pepsi&#8217;s words, &#8220;deserve the fizz.&#8221;<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DctUjejq5IL\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The restaurants that make the cut get a physical sticker to put up at their spot. That gives the campaign an offline presence too, while giving local businesses another way to be discovered by customers. So if you&#8217;re grabbing lunch or dinner somewhere and suddenly notice a Pepsi sticker on the window, counter, or somewhere around the menu, that&#8217;s what it&#8217;s about.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">It&#8217;s a small thing, but it makes the campaign feel less like something you only see while stuck in traffic and more like something you can actually spot while going about your day. By bringing influencers, food lovers, and local businesses into the same conversation, the campaign creates a ripple effect that extends beyond the Pepsi pairing itself. Restaurants get a moment in the spotlight, while audiences get new places and dishes to add to their food lists. Since Pepsi has been such a familiar part of our daily routines for years, it makes sense that this campaign would find its way into the places where we already eat, hang out, and spend time. And that&#8217;s probably what makes it stick.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DclXVViJIow\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Between the giant Pepsi billboards around Beirut and the little stickers turning up inside restaurants, Pepsi Zero Extra Fizz is taking over a few more corners of the city. And with influencers exploring local eateries across the country, the campaign is turning the idea of &#8220;deserving the fizz&#8221; into a way to discover the restaurants, dishes, and food pairings worth checking out. We&#8217;re mostly curious to see which Lebanese food spots end up getting the official fizz sticker.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Have you spotted any seals around the city? Let us know! We&#8217;d love to know which places got the seal of approval so we can go try them out ourselves.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Check out the <a href=\"https:\/\/www.beirut.com\/en\/tag\/supportlocal\/\" target=\"_blank\" rel=\"noreferrer noopener\">#Support Local<\/a> section on our website for more content like this.<\/p>    <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-thisis-thisis-more-like-this-block\">             <a href=\"\" class=\"thisis-more-like-this-block__link\" target=\"_blank\" aria-label=\"Lebanese Designer Salim Azzam\u2019s Collab With Cartier Is Breathtaking\">                 <div class=\"thisis-more-like-this-block\">             <div class=\"thisis-more-like-this-block__header\"                 style=\"background-color: #36C6F4;\">                 <h3>                     MORE LIKE THIS                <\/h3>             <\/div>             <div class=\"thisis-more-like-this-block__content\"                 style=\"background-color: #36C6F41a;\">                                     <div class=\"thisis-more-like-this-block__image\">                         <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/09\/cartier-salimazzam-250x125.png\" alt=\"Lebanese Designer Salim Azzam\u2019s Collab With Cartier Is Breathtaking\" \/>                     <\/div>                                                     <div class=\"thisis-more-like-this-block__text\">                                                     <h2>Lebanese Designer Salim Azzam\u2019s Collab With Cartier Is Breathtaking<\/h2>                                                                             <p><strong>Cartier<\/strong>\u00a0has teamed up with Lebanese designer and visual storyteller\u00a0Salim Azzam\u00a0on a collection of handcrafted pieces.<\/p>                                             <\/div>                             <\/div>         <\/div>                 <\/a>     <\/div>   <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>         <div style=\"width: 100%;\" class=\"mobile products-container-two-product swiper products-embed-container\">   <div class=\"swiper-wrapper\">        <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/made-in-beirut-tee\/\" aria-label=\"&quot;Made in Beirut&quot; Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/06\/Image_20240606_151551_715-328x600.jpeg\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">&quot;Made in Beirut&quot; Tee<\/h2>        <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>15<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>         <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/the-beirut-tee\/\" aria-label=\"The Beirut Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/04\/beirutee-524x600.png\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">The Beirut Tee<\/h2>        <p>Beirut.com printed logo on the left side. Available in Black, White, and Olive Green.<\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>15<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>       <\/div>   <div class=\"swiper-pagination\"><\/div>   <div class=\"swiper-button-prev\"><\/div>   <div class=\"swiper-button-next\"><\/div>  <\/div>   <div style=\"width: 100%;\" class=\"desktop products-container-two-product products-embed-container\">      <a style=\"min-width: calc(25% - 1.5rem); width:calc(25% - 1.5rem);\" href=\"https:\/\/www.beirut.com\/en\/product\/made-in-beirut-tee\/\" aria-label=\"&quot;Made in Beirut&quot; Tee\">     <div style=\"min-width: 100% !important;\" class=\"single-product-two-product\">      <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/06\/Image_20240606_151551_715-328x600.jpeg\">      <\/div>      <div class=\"product-content-two-product\">       <h2>&quot;Made in Beirut&quot; Tee<\/h2>       <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>15<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <a style=\"min-width: calc(25% - 1.5rem); width:calc(25% - 1.5rem);\" href=\"https:\/\/www.beirut.com\/en\/product\/the-beirut-tee\/\" aria-label=\"The Beirut Tee\">     <div style=\"min-width: 100% !important;\" class=\"single-product-two-product\">      <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/04\/beirutee-524x600.png\">      <\/div>      <div class=\"product-content-two-product\">       <h2>The Beirut Tee<\/h2>       <p>Beirut.com printed logo on the left side. Available in Black, White, and Olive Green.<\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>15<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <\/div>   ","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been driving around Beirut lately, Pepsi has probably crossed your path at least once. The latest Pepsi Zero Extra Fizz campaign is all over the city, from billboards and bridge screens to restaurants that are now carrying a little &#8220;deserve the fizz&#8221; sticker of their own. But beyond the billboards and digital campaign, [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":782290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","_preview_accessed":0,"_lftp_listicle_injection":"","footnotes":""},"tags":[137,1093,1099,1062],"media-embed-type":[],"class_list":["post-782281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-foodies","tag-news","tag-supportlocal","tag-whats-new"],"authorship":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pepsi&#039;s Latest Campaign Brings Extra Fizz to Local Spots &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"The latest Pepsi Zero Extra Fizz campaign is all over the city, from billboards and bridge screens to restaurants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/782281\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi&#039;s Latest Campaign Brings Extra Fizz to Local Spots\" \/>\n<meta property=\"og:description\" content=\"The latest Pepsi Zero Extra Fizz campaign is all over the city, from billboards and bridge screens to restaurants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beirut.com\/782281\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\/\" \/>\n<meta property=\"og:site_name\" content=\"Beirut.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/beirutcityguide\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-29T09:36:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T09:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/09\/PepsiExtraFizz-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Taleen El Gharib\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:site\" content=\"@beirutcityguide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taleen El Gharib\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/782281\\\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/782281\\\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\\\/\"},\"author\":{\"name\":\"Taleen El Gharib\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#\\\/schema\\\/person\\\/998828f4428be1a686c6c9e94be1708e\"},\"headline\":\"Pepsi&#8217;s Latest Campaign Brings Extra Fizz to Local Spots\",\"datePublished\":\"2026-09-29T09:36:47+00:00\",\"dateModified\":\"2026-09-29T09:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/782281\\\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\\\/\"},\"wordCount\":662,\"publisher\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/ar\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.beirut.com\\\/782281\\\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.beirut.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/PepsiExtraFizz-scaled.jpg\",\"keywords\":[\"Foodies\",\"News\",\"Support Local\",\"What's New\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.beirut.com\\\/782281\\\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\\\/\",\"url\":\"https:\\\/\\\/www.beirut.com\\\/782281\\\/pepsis-latest-campaign-brings-extra-fizz-to-local-spots\\\/\",\"name\":\"Pepsi's Latest Campaign Brings Extra Fizz to Local Spots &#187; 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