{"id":782599,"date":"2026-09-19T05:00:00","date_gmt":"2026-09-19T05:00:00","guid":{"rendered":"https:\/\/www.beirut.com\/?p=782599"},"modified":"2026-09-18T12:07:10","modified_gmt":"2026-09-18T12:07:10","slug":"thoom-the-pop-princess-lebanon-desperately-needs","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/782599\/thoom-the-pop-princess-lebanon-desperately-needs\/","title":{"rendered":"Thoom, the Pop Princess Lebanon Desperately Needs"},"content":{"rendered":"    <button class=\"sideconvo-button\">         <svg         xmlns=\"http:\/\/www.w3.org\/2000\/svg\"         width=\"64\"         height=\"64\"         viewBox=\"0 0 64 64\"         fill=\"none\">         <g clip-path=\"url(#clip0_5407_120)\">             <mask                 id=\"mask0_5407_120\"                 style=\"mask-type:luminance\"                 maskUnits=\"userSpaceOnUse\"                 x=\"0\"                 y=\"0\"                 width=\"64\"                 height=\"64\">                 <path d=\"M64 0H0V64H64V0Z\" fill=\"white\"><\/path>             <\/mask>             <g mask=\"url(#mask0_5407_120)\">                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64ZM38.4702 14.815C38.0702 14.815 37.6702 15.035 37.5002 15.475L33.7702 24.935C32.4352 28.325 29.7502 31.01 26.3602 32.345L16.9002 36.075C16.0202 36.425 16.0202 37.67 16.9002 38.02L26.3602 41.75C29.7502 43.085 32.4352 45.77 33.7702 49.16L37.5002 58.62C37.6752 59.06 38.0752 59.28 38.4702 59.28C38.8652 59.28 39.2702 59.06 39.4402 58.62L43.1702 49.16C44.5052 45.77 47.1902 43.085 50.5802 41.75L60.0402 38.02C60.9202 37.67 60.9202 36.425 60.0402 36.075L50.5802 32.345C47.1902 31.01 44.5052 28.325 43.1702 24.935L39.4402 15.475C39.2652 15.035 38.8652 14.815 38.4702 14.815ZM14.4702 29.125L11.9802 24.57C11.9452 24.505 11.8902 24.45 11.8202 24.41L7.26516 21.92C6.62516 21.57 6.62516 20.655 7.26516 20.305L11.8202 17.815C11.8852 17.78 11.9402 17.725 11.9752 17.66L14.4652 13.105C14.8152 12.465 15.7302 12.465 16.0802 13.105L18.5702 17.66C18.6052 17.725 18.6602 17.78 18.7302 17.82L23.2852 20.31C23.9252 20.66 23.9252 21.575 23.2852 21.925L18.7302 24.415C18.6652 24.45 18.6102 24.505 18.5752 24.57L16.0852 29.125C15.7352 29.765 14.8202 29.765 14.4702 29.125Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M32 10.7351C33.6569 10.7351 35 9.39196 35 7.73511C35 6.07825 33.6569 4.73511 32 4.73511C30.3431 4.73511 29 6.07825 29 7.73511C29 9.39196 30.3431 10.7351 32 10.7351Z\"                     fill=\"#fff\"><\/path>             <\/g>         <\/g>         <defs>             <clipPath id=\"clip0_5407_120\">                 <rect width=\"64\" height=\"64\" fill=\"white\"><\/rect>             <\/clipPath>         <\/defs>     <\/svg>        <span class=\"sideconvo_button\"  data-sideconvo-message=\"Tell me about must-visit heritage spots\" data-sideconvo-mode=\"CHAT\" data-sideconvo-customCTATitle=\"Discover heritage spots\" data-sideconvo-customCTAPlacement=\"TITLE_TAG\">             Discover heritage spots        <\/span>         <div class=\"hoverEffect\">             <div><\/div>         <\/div>     <\/button>     <style>      <\/style>    <p class=\"wp-block-paragraph\">The music industry in the Arab world has become oversaturated, but I believe that we&#8217;ve been missing one very important thing: a pop princess. For those who&#8217;ve been experiencing Saint Levant and Tul8te fatigue, I&#8217;m putting you on this US-based icon called Thoom.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <h2 id=\"h-who-is-thoom\" class=\"wp-block-heading\">Who is Thoom?<\/h2>    <p class=\"wp-block-paragraph\">Born in Beirut and raised in the US, Thoom is known for her out-of-the-box arrangements that blend so many different music styles that it&#8217;s hard to pin her down to just one. Her latest album, <em>Everyday, Everything Is At Stake<\/em> (2026), is a pretty good introduction to that approach, jumping between experimental pop, electronic music and the Arabic influences that have followed her throughout her career.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">One of the tracks currently going viral from her album <em>Everyday, Everything Is At Stake<\/em> (2026) is <em>I&#8217;m Going Back to Lebanon<\/em>, an emotional love song grappling with the current situation in the country.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\"><strong>You can check the snippet of her music video, which amassed almost a million views on Instagram, here:<\/strong><\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DcjlP8kSR9M\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Thoom captures the struggle of artists trying to live their dreams while staying connected to their roots. The track simultaneously questions the return to a Lebanon she once loved and the imminent threat to its existence. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">While her discography doesn&#8217;t include much about the Lebanese experience, her identity as a Lebanese artist remains an important part of how she navigates her career, especially as she builds a life and audience beyond Lebanon.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/Db8-fLNkkfB\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">One of my favorite tracks of hers is actually <em>Janani<\/em>, which leans much more into her experimental side. The track is actually a pretty good example of why it&#8217;s difficult to put Thoom in a box.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> <iframe title=\"Spotify Embed: Janani\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/track\/7EzwAFYP5YlO9LoXf8bzjp?si=50c9c43fb946425a&amp;utm_source=oembed\"><\/iframe> <\/div><\/figure>    <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-her-story-simplified\" class=\"wp-block-heading\">Her Story (Simplified)<\/h3>    <p class=\"wp-block-paragraph\">That instinct to experiment goes back to her childhood. Thoom was born in Lebanon but moved to Iowa at only 11 years old. She grew up far away from the culture and environment she knew in Beirut, but she kept it with her in her journey as an artist. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">She later moved to Chicago for art school, where she found her way into the city&#8217;s DIY noise and punk scene. That became an outlet for years of frustration and cultural dissonance, eventually shaping the experimental sound of her early work. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">She draws on musical influences passed down through her father and grandmother, including the <em>derbakke<\/em> and Lebanese vocal traditions.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/reel\/DL0oTOjOc7b\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Her <a href=\"https:\/\/thoom.bandcamp.com\/album\/pork\" target=\"_blank\" rel=\"noreferrer noopener\">2020 album <em>Pork<\/em><\/a> was written across Beirut, Chicago and Berlin, reflecting the different places that shaped her life and identity. It&#8217;s a good example of how her relationship with Lebanon has never been as simple as making music &#8220;about&#8221; home. You can read more about her new album in this article by <a href=\"https:\/\/mixmagmena.com\/read\/thoom-everyday-everything-is-at-stake-news?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mixmag<\/a>.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">That mix is still what makes her music so interesting. Thoom isn&#8217;t trying to recreate Lebanese music or make every song about Lebanon. Instead, her background is one part of a much bigger musical world that keeps shifting with whatever she feels like exploring next.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DC2MjiUTati\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And her Y2K sound feels very Charli XCX and Britney Spears but made uniquely hers. I think she deserves the level of fame that Saint Levant and Tul8te have, if not more. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And we honestly need more artists experimenting with their sound instead of releasing TikTok-ified music for the sake of virality. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Thoom is more than just art for art&#8217;s sake. I rest my case.<\/p>    <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <div class=\"wp-block-thisis-thisis-more-like-this-block\">             <a href=\"\" class=\"thisis-more-like-this-block__link\" target=\"_blank\" aria-label=\"Someone Is Turning Beirut Into a PS1-Style Horror Game\">                 <div class=\"thisis-more-like-this-block\">             <div class=\"thisis-more-like-this-block__header\"                 style=\"background-color: #36C6F4;\">                 <h3>                     MORE LIKE THIS                <\/h3>             <\/div>             <div class=\"thisis-more-like-this-block__content\"                 style=\"background-color: #36C6F41a;\">                                     <div class=\"thisis-more-like-this-block__image\">                         <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/09\/Beirut.com-Website-Main-2026-09-16T104052.978-250x188.jpg\" alt=\"Someone Is Turning Beirut Into a PS1-Style Horror Game\" \/>                     <\/div>                                                     <div class=\"thisis-more-like-this-block__text\">                                                     <h2>Someone Is Turning Beirut Into a PS1-Style Horror Game<\/h2>                                                                             <p>Nostalgic gamers will absolutely love this \ud83c\udfae<\/p>                                             <\/div>                             <\/div>         <\/div>                 <\/a>     <\/div>   <div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>         <div style=\"width: 100%;\" class=\"mobile products-container-two-product swiper products-embed-container\">   <div class=\"swiper-wrapper\">        <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/groovy-tee\/\" aria-label=\"Groovy Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/05\/PHOTO-2024-05-17-15-22-14-600x400.jpg\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">Groovy Tee<\/h2>        <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>25<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>         <a class=\"swiper-slide\" href=\"https:\/\/www.beirut.com\/en\/product\/disco-fever-tee\/\" aria-label=\"Disco Fever Tee\" style=\"min-width: 66% !important;height:auto !important;\">      <div style=\"min-width: 90% !important;\" class=\"single-product-two-product\">       <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/05\/PHOTO-2024-05-17-15-22-13-3-600x400.jpg\">       <\/div>       <div class=\"product-content-two-product\">        <h2 style=\"height: 45px;\">Disco Fever Tee<\/h2>        <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>        <div class=\"price-container-two-product\">         Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&#36;<\/span>25<\/bdi><\/span>       <\/div>       <\/div>      <\/div>     <\/a>       <\/div>   <div class=\"swiper-pagination\"><\/div>   <div class=\"swiper-button-prev\"><\/div>   <div class=\"swiper-button-next\"><\/div>  <\/div>   <div style=\"width: 100%;\" class=\"desktop products-container-two-product products-embed-container\">      <a style=\"min-width: calc(25% - 1.5rem); 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For those who&#8217;ve been experiencing Saint Levant and Tul8te fatigue, I&#8217;m putting you on this US-based icon called Thoom. Who is Thoom? Born in Beirut and raised in the US, Thoom [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":782601,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","_preview_accessed":0,"_lftp_listicle_injection":"","footnotes":""},"tags":[1623,2151,1964,1338],"media-embed-type":[],"class_list":["post-782599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-artistspotlight","tag-lebanese-abroad","tag-lebanese-music","tag-viral"],"authorship":[214],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Thoom, the Pop Princess Lebanon Desperately Needs &#187; Beirut.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beirut.com\/en\/782599\/thoom-the-pop-princess-lebanon-desperately-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thoom, the Pop Princess Lebanon Desperately Needs\" \/>\n<meta property=\"og:description\" content=\"The music industry in the Arab world has become oversaturated, but I believe that we&#8217;ve been missing one very important thing: a pop princess. For those who&#8217;ve been experiencing Saint Levant and Tul8te fatigue, I&#8217;m putting you on this US-based icon called Thoom. Who is Thoom? 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