{"id":782982,"date":"2026-09-28T08:38:47","date_gmt":"2026-09-28T08:38:47","guid":{"rendered":"https:\/\/www.beirut.com\/?p=782982"},"modified":"2026-09-28T08:38:49","modified_gmt":"2026-09-28T08:38:49","slug":"is-there-counterfeit-maccaw-circulating-or-is-it-just-another-marketing-ploy","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/782982\/is-there-counterfeit-maccaw-circulating-or-is-it-just-another-marketing-ploy\/","title":{"rendered":"Is There Counterfeit Maccaw Circulating Or Is It Just Another Marketing Ploy?"},"content":{"rendered":"    <button class=\"sideconvo-button\">         <svg         xmlns=\"http:\/\/www.w3.org\/2000\/svg\"         width=\"64\"         height=\"64\"         viewBox=\"0 0 64 64\"         fill=\"none\">         <g clip-path=\"url(#clip0_5407_120)\">             <mask                 id=\"mask0_5407_120\"                 style=\"mask-type:luminance\"                 maskUnits=\"userSpaceOnUse\"                 x=\"0\"                 y=\"0\"                 width=\"64\"                 height=\"64\">                 <path d=\"M64 0H0V64H64V0Z\" fill=\"white\"><\/path>             <\/mask>             <g mask=\"url(#mask0_5407_120)\">                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64ZM38.4702 14.815C38.0702 14.815 37.6702 15.035 37.5002 15.475L33.7702 24.935C32.4352 28.325 29.7502 31.01 26.3602 32.345L16.9002 36.075C16.0202 36.425 16.0202 37.67 16.9002 38.02L26.3602 41.75C29.7502 43.085 32.4352 45.77 33.7702 49.16L37.5002 58.62C37.6752 59.06 38.0752 59.28 38.4702 59.28C38.8652 59.28 39.2702 59.06 39.4402 58.62L43.1702 49.16C44.5052 45.77 47.1902 43.085 50.5802 41.75L60.0402 38.02C60.9202 37.67 60.9202 36.425 60.0402 36.075L50.5802 32.345C47.1902 31.01 44.5052 28.325 43.1702 24.935L39.4402 15.475C39.2652 15.035 38.8652 14.815 38.4702 14.815ZM14.4702 29.125L11.9802 24.57C11.9452 24.505 11.8902 24.45 11.8202 24.41L7.26516 21.92C6.62516 21.57 6.62516 20.655 7.26516 20.305L11.8202 17.815C11.8852 17.78 11.9402 17.725 11.9752 17.66L14.4652 13.105C14.8152 12.465 15.7302 12.465 16.0802 13.105L18.5702 17.66C18.6052 17.725 18.6602 17.78 18.7302 17.82L23.2852 20.31C23.9252 20.66 23.9252 21.575 23.2852 21.925L18.7302 24.415C18.6652 24.45 18.6102 24.505 18.5752 24.57L16.0852 29.125C15.7352 29.765 14.8202 29.765 14.4702 29.125Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M32 10.7351C33.6569 10.7351 35 9.39196 35 7.73511C35 6.07825 33.6569 4.73511 32 4.73511C30.3431 4.73511 29 6.07825 29 7.73511C29 9.39196 30.3431 10.7351 32 10.7351Z\"                     fill=\"#fff\"><\/path>             <\/g>         <\/g>         <defs>             <clipPath id=\"clip0_5407_120\">                 <rect width=\"64\" height=\"64\" fill=\"white\"><\/rect>             <\/clipPath>         <\/defs>     <\/svg>        <span class=\"sideconvo_button\"  data-sideconvo-message=\"I want to try a new place, what opened recently?\" data-sideconvo-mode=\"CHAT\" data-sideconvo-customCTATitle=\"Discover new spots\" data-sideconvo-customCTAPlacement=\"TITLE_TAG\">             Discover new spots        <\/span>         <div class=\"hoverEffect\">             <div><\/div>         <\/div>     <\/button>     <style>      <\/style>    <p class=\"wp-block-paragraph\">TikTok user <a href=\"https:\/\/www.tiktok.com\/@genuine_gigi\" target=\"_blank\" rel=\"noreferrer noopener\">@genuine_gigi<\/a> made a video that has already amassed nearly 500,000 views, comparing two Maccaw juice boxes.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">She&#8217;s suggesting that one of the products could be counterfeit, after noticing several differences between the two boxes. One is labeled &#8220;Banana Strawberry Milk&#8221; and features a picture of an apple, while the other says &#8220;Banana Strawberry Shake&#8221; and doesn&#8217;t include the apple image.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <script type=\"module\" src=\"https:\/\/cdn.jsdelivr.net\/npm\/@justinribeiro\/lite-tiktok@0.1.0\/lite-tiktok.js\"><\/script>   <lite-tiktok style=\"margin:auto;width:340px;\" videoid=\"7689835992672849173\" autoload><\/lite-tiktok>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">She also points out that one box says &#8220;Rich in Vitamin C&#8221; while the other doesn&#8217;t, and that only one carries the &#8220;100% Sant\u00e9&#8221; label. There are also some differences in the fonts and labeling, with one box featuring only English text and the other including both English and Arabic.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The &#8220;Banana Strawberry Drink&#8221; product shown in the video doesn&#8217;t appear on the LibanJus <a href=\"https:\/\/www.libanjus.com\/products\/maccaw\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The juice brand falls under LibanJus, a local food and beverage manufacturer whose history dates back to 1959. Maccaw has been around for decades and produces a range of juices, nectars, and other fruit-based drinks, including the Banana Strawberry Shake featured on its official product list. The brand makes its products in Lebanon, and it sells the 250ml Banana Strawberry Shake locally for around $0.60.<\/p>    <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 id=\"h-but-is-it-actually-a-counterfeit-product-or-a-marketing-campaign\" class=\"wp-block-heading\">But is it actually a counterfeit product or a marketing campaign?<\/h3>    <p class=\"wp-block-paragraph\">The big question is whether one of these boxes is actually counterfeit. After all, why would someone go to the trouble of copying a juice that already costs less than a dollar?<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Then there&#8217;s the bigger question of what&#8217;s actually inside the box. If one of the products isn&#8217;t from Maccaw, consumers naturally have questions about where it came from, how it was produced, and whether it went through the same food-safety checks as the company&#8217;s official products. Comments on the video have also raised the obvious question of whether the unfamiliar box is safe to consume, with some calling on Maccaw to clarify what&#8217;s going on.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DdywtUCjmNO\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">However, there&#8217;s still a possibility that this is all a marketing ploy. We&#8217;re not sure when &#8220;let&#8217;s confuse everyone and make it go viral&#8221; became the gold standard for smart marketing in Lebanon, but it seems like every brand now wants an elaborate campaign that has people playing detective online. And, of course, every time something goes viral, a whole army of marketing experts tries to explain why it&#8217;s actually genius.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">News flash: getting people to talk and making people love your product are two completely different things.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-final-thoughts\" class=\"wp-block-heading\">Final thoughts<\/h3>    <p class=\"wp-block-paragraph\">If Maccaw really did manufacture two different boxes and intentionally let the internet spiral into a counterfeit-product investigation just to get people talking, we&#8217;re not sure that&#8217;s particularly clever. Making people question whether the food they&#8217;re buying is legitimate or safe to consume feels like a strange route to take with a juice brand. Let&#8217;s bring back advertising products like normal people.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">But again, this could actually just be a counterfeit product circulating in the Lebanese market. The differences between the two boxes are enough to raise questions, particularly when one of the versions doesn&#8217;t appear on Maccaw&#8217;s website.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">What do you think about this whole ordeal? 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She&#8217;s suggesting that one of the products could be counterfeit, after noticing several differences between the two boxes. One is labeled &#8220;Banana Strawberry Milk&#8221; and features a picture of an apple, while the other says &#8220;Banana Strawberry [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":783008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","_preview_accessed":0,"_lftp_listicle_injection":"","footnotes":""},"tags":[1093],"media-embed-type":[],"class_list":["post-782982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-news"],"authorship":[74],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is There Counterfeit Maccaw Circulating Or Is It Just Another Marketing Ploy? &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"Is there counterfeit Maccaw on the Lebanese market or is it just a marketing ploy? 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