{"id":784722,"date":"2026-10-29T10:52:07","date_gmt":"2026-10-29T10:52:07","guid":{"rendered":"https:\/\/www.beirut.com\/?p=784722"},"modified":"2026-10-29T11:01:15","modified_gmt":"2026-10-29T11:01:15","slug":"when-did-being-different-stop-being-cool-in-lebanon","status":"publish","type":"post","link":"https:\/\/www.beirut.com\/en\/784722\/when-did-being-different-stop-being-cool-in-lebanon\/","title":{"rendered":"Trend Fatigue in Lebanon: When Did Being Different Stop Being Cool?"},"content":{"rendered":"    <button class=\"sideconvo-button\">         <svg         xmlns=\"http:\/\/www.w3.org\/2000\/svg\"         width=\"64\"         height=\"64\"         viewBox=\"0 0 64 64\"         fill=\"none\">         <g clip-path=\"url(#clip0_5407_120)\">             <mask                 id=\"mask0_5407_120\"                 style=\"mask-type:luminance\"                 maskUnits=\"userSpaceOnUse\"                 x=\"0\"                 y=\"0\"                 width=\"64\"                 height=\"64\">                 <path d=\"M64 0H0V64H64V0Z\" fill=\"white\"><\/path>             <\/mask>             <g mask=\"url(#mask0_5407_120)\">                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64ZM38.4702 14.815C38.0702 14.815 37.6702 15.035 37.5002 15.475L33.7702 24.935C32.4352 28.325 29.7502 31.01 26.3602 32.345L16.9002 36.075C16.0202 36.425 16.0202 37.67 16.9002 38.02L26.3602 41.75C29.7502 43.085 32.4352 45.77 33.7702 49.16L37.5002 58.62C37.6752 59.06 38.0752 59.28 38.4702 59.28C38.8652 59.28 39.2702 59.06 39.4402 58.62L43.1702 49.16C44.5052 45.77 47.1902 43.085 50.5802 41.75L60.0402 38.02C60.9202 37.67 60.9202 36.425 60.0402 36.075L50.5802 32.345C47.1902 31.01 44.5052 28.325 43.1702 24.935L39.4402 15.475C39.2652 15.035 38.8652 14.815 38.4702 14.815ZM14.4702 29.125L11.9802 24.57C11.9452 24.505 11.8902 24.45 11.8202 24.41L7.26516 21.92C6.62516 21.57 6.62516 20.655 7.26516 20.305L11.8202 17.815C11.8852 17.78 11.9402 17.725 11.9752 17.66L14.4652 13.105C14.8152 12.465 15.7302 12.465 16.0802 13.105L18.5702 17.66C18.6052 17.725 18.6602 17.78 18.7302 17.82L23.2852 20.31C23.9252 20.66 23.9252 21.575 23.2852 21.925L18.7302 24.415C18.6652 24.45 18.6102 24.505 18.5752 24.57L16.0852 29.125C15.7352 29.765 14.8202 29.765 14.4702 29.125Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M38.4702 26.64L38.5252 26.775C40.3652 31.435 44.0902 35.165 48.7502 37L48.8852 37.055L48.7502 37.11C44.0902 38.95 40.3602 42.675 38.5252 47.335L38.4702 47.47L38.4152 47.335C36.5752 42.675 32.8502 38.945 28.1902 37.11L28.0552 37.055L28.1902 37C32.8502 35.16 36.5802 31.435 38.4152 26.775L38.4702 26.64Z\"                     fill=\"#fff\"><\/path>                 <path                     d=\"M32 10.7351C33.6569 10.7351 35 9.39196 35 7.73511C35 6.07825 33.6569 4.73511 32 4.73511C30.3431 4.73511 29 6.07825 29 7.73511C29 9.39196 30.3431 10.7351 32 10.7351Z\"                     fill=\"#fff\"><\/path>             <\/g>         <\/g>         <defs>             <clipPath id=\"clip0_5407_120\">                 <rect width=\"64\" height=\"64\" fill=\"white\"><\/rect>             <\/clipPath>         <\/defs>     <\/svg>        <span class=\"sideconvo_button\"  data-sideconvo-message=\"Who serves the best fries?\" data-sideconvo-mode=\"CHAT\" data-sideconvo-customCTATitle=\"Team picks: the best fries in Beirut\" data-sideconvo-customCTAPlacement=\"TITLE_TAG\" data-sideconvo-force-init=\"true\">             Team picks: the best fries in Beirut        <\/span>         <div class=\"hoverEffect\">             <div><\/div>         <\/div>     <\/button>     <style>      <\/style>    <p class=\"wp-block-paragraph\">I&#8217;m going to preface this article by saying that there&#8217;s nothing wrong with following trends. You find them in everything, including art, history, fashion, politics, and almost every decision you make (or you&#8217;re kind of forced to make) as a consumer. I myself participate in trends, especially when I buy a new shirt in a color that&#8217;s everywhere this season, and obviously, as someone writing for a platform like Beirut.com, I have to be on top of trends constantly.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Now that that&#8217;s out of the way, there&#8217;s been a surge in trend-following in Lebanon. Though the phenomenon isn&#8217;t new, there&#8217;s been a high saturation of trends currently circulating on social media. We&#8217;re collectively experiencing trend fatigue, especially when people just participate for the sake of participating, not because they <em>actually<\/em> like it. We are nothing if not prone to FOMO.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-why-is-everyone-following-the-same-trends\" class=\"wp-block-heading\">Why is everyone following the same trends?<\/h3>    <p class=\"wp-block-paragraph\">The major turning point was that one penguin trend that everyone hopped on earlier this year, which was actually a very sad story that everyone turned into funny marketing. In case you already forgot what that was due to the high trend-turnover, it&#8217;s this: <\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/DT4aZtMEdr9\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And then there was this trend of people posting AI-generated images of little kids in front of their stores, restaurants, or products. Apart from the fact that AI-generating images of children is in itself problematic (in my opinion, because I&#8217;m sure someone with lots of free time will try arguing with me on this), the trend was so out of context. No one understood why certain brands were posting pictures of kids.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">For context, back in July, a clothing brand owner&#8217;s child got hold of the company phone and accidentally uploaded a selfie accompanied by a nonsensical keyboard-mashed caption, and it went insanely viral. Here it is, for reference:<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <iframe title=\"Embedded Instagram Post\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"532\" data-src=\"https:\/\/www.instagram.com\/p\/Dal3E_BoFTC\/embed\/\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 12px 0px 12px !important; min-width: 326px; padding: 0px;\"><\/iframe>   <div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>    <h3 id=\"h-we-re-losing-the-plot-here\" class=\"wp-block-heading\">We&#8217;re losing the plot here<\/h3>    <p class=\"wp-block-paragraph\">Everything we decide to do, purchase, interact with, eat, drink, or wear is driven by heavily curated visual identities. The keyword here is <em>visual<\/em> because it has nothing to do with quality or consumer preference, meaning that even the way we consume things is performative because of status anxiety and imitation. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Our problem is that we now treat visibility as value, and we can no longer distinguish the two. We see beloved restaurants completely rebranding just because it gets people talking and not because it&#8217;s necessary. We see hundreds of videos of people trying a sandwich because everyone was talking about it and they didn&#8217;t want to feel left out of the loop.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">Businesses are actually profiting off this herd mentality and are no longer putting any effort into marketing campaigns or collaborations. They know that getting people talking can be just as valuable as having a good product, so the pressure to stay relevant often means jumping on whatever trend is circulating at the time. Sometimes it doesn&#8217;t matter if your product is mediocre at best, as long as people are talking about it. But when every brand is chasing a viral moment, trend fatigue becomes almost inevitable.<\/p>    <p class=\"wp-block-paragraph\"><\/p>   <script type=\"module\" src=\"https:\/\/cdn.jsdelivr.net\/npm\/@justinribeiro\/lite-tiktok@0.1.0\/lite-tiktok.js\"><\/script>   <lite-tiktok style=\"margin:auto;width:340px;\" videoid=\"7386275950125796626\" autoload><\/lite-tiktok>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And I&#8217;m saying this as someone whose livelihood depends on me being extremely active on social media. Chronically online, if you will. Maybe that&#8217;s the thing about trend fatigue: when you&#8217;re constantly exposed to the same formats, aesthetics, and talking points, even genuinely good content starts blending into the background.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">It&#8217;s tiring, and nothing stands out anymore because being on the internet feels a lot like white noise lately. Hidden gems are no longer hidden or gems, and a food review looks just like every other food review. Everything is a new concept <em>daroure tjarboo<\/em>, every restaurant serves the BEST shawarma, and every new coffee shop needs hundreds of aesthetic videos without any substance.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <h3 id=\"h-so-how-exactly-should-we-fight-trend-fatigue\" class=\"wp-block-heading\">So, how exactly should we fight trend fatigue?<\/h3>    <p class=\"wp-block-paragraph\">I&#8217;m not writing this to encourage anyone to start gatekeeping and stop consuming whatever is trending because it is honestly really fun to be involved. However, I miss when people posted things just because they wanted to, not because they knew it would perform well.<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">And I miss when discovering a new place felt like a personal recommendation rather than an obligation to try it. Even food bloggers started fully AI-generating captions about their experience at a restaurant instead of taking a few minutes to sit down and write something thoughtful, so it makes you wonder if anyone is ever producing content because they genuinely have something to say. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">When captions are interchangeable, videos follow the same format, and every restaurant is described with the same two or three adjectives, where does the actual experience end and the content production begin? <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <div class=\"wp-block-thisis-thisis-more-like-this-block\">             <a href=\"https:\/\/www.beirut.com\/en\/783462\/ai-is-destroying-lebanons-creative-industry\/\" class=\"thisis-more-like-this-block__link\" target=\"_blank\" rel=\"noopener\" aria-label=\"AI Is Destroying Lebanon\u2019s Creative Industry\">                 <div class=\"thisis-more-like-this-block\">             <div class=\"thisis-more-like-this-block__header\"                 style=\"background-color: #36C6F4;\">                 <h3>                     YOU MIGHT ALSO LIKE                <\/h3>             <\/div>             <div class=\"thisis-more-like-this-block__content\"                 style=\"background-color: #36C6F41a;\">                                     <div class=\"thisis-more-like-this-block__image\">                         <img decoding=\"async\" src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2026\/10\/HawaChickenAd-250x141.jpg\" alt=\"AI Is Destroying Lebanon\u2019s Creative Industry\" \/>                     <\/div>                                                     <div class=\"thisis-more-like-this-block__text\">                                                     <h2>AI Is Destroying Lebanon\u2019s Creative Industry<\/h2>                                                                     <\/div>                             <\/div>         <\/div>                 <\/a>     <\/div>   <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">This doesn&#8217;t just apply to content because if you really think about it, it can also apply to how you carry yourself. We curate our lives the same way we curate our feeds. We dress for the photos, visit places because they look good online, and sometimes buy things because they fit the version of ourselves we&#8217;d like other people to see. It makes you wonder, given that a lot of Lebanese people are chasing trends, what are we trying to sell ourselves?<\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">I&#8217;m sure this is the case in a lot of countries as well, so I&#8217;m not singling out Lebanese people&#8230;although I do think we&#8217;re susceptible to external influences in more ways than one. <\/p>    <p class=\"wp-block-paragraph\"><\/p>    <p class=\"wp-block-paragraph\">The point is, I don&#8217;t think the solution is to stop following trends, delete our social media accounts, or suddenly become contrarians who reject anything because it&#8217;s popular. 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Available in Black, White, and Olive Green.<\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&#36;<\/span>25<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <a style=\"min-width: calc(25% - 1.5rem); width:calc(25% - 1.5rem);\" href=\"https:\/\/www.beirut.com\/en\/product\/%d8%ba%d8%b1%d8%b1%d9%88%d9%88%d9%88%d9%88%d9%88%d9%88%d9%81%d9%8a-tee\/\" aria-label=\"\u063a\u0631\u0631\u0648\u0648\u0648\u0648\u0648\u0648\u0641\u064a Tee\">     <div style=\"min-width: 100% !important;\" class=\"single-product-two-product\">      <div class=\"product-image-two-product lazy-load\" data-src=\"https:\/\/www.beirut.com\/wp-content\/uploads\/2024\/05\/PHOTO-2024-05-17-15-22-13-600x400.jpg\">      <\/div>      <div class=\"product-content-two-product\">       <h2>\u063a\u0631\u0631\u0648\u0648\u0648\u0648\u0648\u0648\u0641\u064a Tee<\/h2>       <p>High quality t-shirt that is available in either round neck loose fit made of 100% cotton with short sleeves, or fitted cropped with a round neck and short sleeves (95% cotton,5% elastane). <\/p>       <div class=\"price-container-two-product\">        Starting At <span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\" dir=\"auto\">&#36;<\/span>25<\/bdi><\/span>      <\/div>      <\/div>     <\/div>    <\/a>       <\/div>   ","protected":false},"excerpt":{"rendered":"<p>I&#8217;m going to preface this article by saying that there&#8217;s nothing wrong with following trends. You find them in everything, including art, history, fashion, politics, and almost every decision you make (or you&#8217;re kind of forced to make) as a consumer. I myself participate in trends, especially when I buy a new shirt in a [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":784752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","_preview_accessed":0,"_lftp_listicle_injection":"","footnotes":""},"tags":[2072,1338],"media-embed-type":[],"class_list":["post-784722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-opinion","tag-viral"],"authorship":[113],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trend Fatigue in Lebanon: When Did Being Different Stop Being Cool? &#187; Beirut.com<\/title>\n<meta name=\"description\" content=\"Is being different in Lebanon not cool anymore? 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