Librairie Antoine makes a comeback to Beirut Souks after 37 years with “Antoine iD” a new and interactive space
Librairie Antoine, the leading bookstore in Lebanon, returns to Beirut Souks with a visionary concept: Antoine iD. This concept, inspired by cultural diversities, brings together books and other culture related products.
During the opening, Sami Naufal, Chairman of Librairie Antoine said: “Culture has always been about being curious. Today, with all the channels available to awaken our curiosity, a cultural space’s role is to trigger yet new curiosities and to enable discoveries. It could be a random chat around a cup of coffee, a youtube video or a new author we stumble upon. The genre, the medium, the language, all this is secondary.”
It is that point of view that inspired the 3-storey shop rising on the Ajami Square. The ground floor is where one can find newspapers and magazines, publications about Lebanon, maps and touristic guides, as well as the latest releases. It is also where the FABRIANO BOUTIQUE is located. The first 300 square meter floor is fully dedicated to children: books of course, but also stationery, a JOUÉ CLUB educational toys’ section and electronics’ corner. The second floor of 385 square meters is where the general bookstore and the ticketing service are. There’s also a small stage for performances and cultural activities, the first YELLOW KORNER photo gallery in the Middle East, and the cozy coffee shop GRID CAFÉ.
Other features set apart Antoine iD from your usual bookstore: seats seamlessly integrated in reading areas, interactive tactile screens for personal navigation and an LCD screen sharing cultural audiovisual content with the crowd wandering in the Souks.
Antoine iD will be opened everyday from 10 am to 10 pm.
For further information: www.beirutsouks.com.lb myrna.ateshian@antoineonline.com 01483513 – ext 115 Nabil Rached Public Relations & Press Manager
