You knew it was coming, but now it’s official: Sheikh Ahmad Assir is turning into a pop culture hero. He’s a Salafist sheikh from Saida (holy mother of alliteration) who’s embracing socially progressive Islamic viewpoints and the media’s attention.

So consider this your new favorite Tumblr: SheikhAssirDoingStuff

It also serves as a useful resource for dudes with beards who want some boss hairstyling tips.

SheikhAssirDoingStuff: Our new favorite Tumblr

(Photo via


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