Enfantillage story started in 1992, when Elie Diab, an expert in the toy market for more than 30 years decided to launch his own store with his son George Diab. The concept he had in mind was simple; to create a small heaven for children in the shape of a leading family leisure, baby care and toy store. But that was not all. Father and son wanted to reproduce a family environment within the business. They started with the name of the shop that was chosen through a selection game amongst relatives and friends.