Raki is basically the Turkish version of Arak, and for European-born ad creatives Manuel Urbanke and Maximilian Hoch, Raki is also a chance to pay tribute, so to speak, to the ongoing voices of protest who want to bring change to Turkey.
In the Riot Raki ad below, the bottle appears as a ready-made Molotov cocktail kit. Take a closer look, and you'll see that the letter 'i' in the word, Riot, is actually a hidden match. The label can be pulled off to burn as flammable fabric, and the logo shows a man’s silhouette holding a flaming bottle of Raki as he prepares to throw it.
Revolution anyone? Brilliant.
(Photo via designyoutrust.com)