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Here’s What Sultan Bakery Has Waiting For Us at HORECA!
HORECA, Lebanon’s annual exhibition for the food, beverage, and hospitality industries, brings together businesses to showcase new products, exchange ideas, and share what’s happening in the industry. This year, Sultan Bakery is making its debut, giving us a first look at what’s been in the works.
What to expect from their booth
A Lebanese staple since 1975, Sultan Bakery has spent over five decades bringing fresh bakes to our tables and keeping local baking traditions alive. Its HORECA debut comes with a new brand identity and packaging, alongside a showcase of its latest products and upcoming projects, including collaborations with local culinary talent.
There’s also the booth itself, which was created in-house in collaboration with renowned set designer Roni Bassil, bringing a touch of that same natural, earthy feel to Sultan Bakery’s space at HORECA.
A look into what’s coming
Sultan is all about staying close to home, so they’re working closely with Chef Nadine Haddad on a collection of recipes built around everyday ingredients. The collaboration looks at how familiar pantry staples can be used in different ways, with recipes that are creative but still easy to make at home.
The bakery is also tapping into Lebanon’s love for homemade mouneh with the launch of Ayloul, its new brand inspired by the tradition of preserving seasonal produce and preparing pantry staples at home. Sultan is also bringing its dehydrated sourdough starter to HORECA, giving visitors a closer look at another of its projects for home bakers.
It’s a busy first year at HORECA for Sultan Bakery, and a good reminder to keep supporting the local businesses that have been part of our lives for decades. Here’s to seeing familiar Lebanese brands continue to grow, experiment, and bring something new to the table.
Make sure to follow Sultan Bakery on Instagram for updates! For more information about HORECA, click here.
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