Basics of Non-Profit Marketing

This workshop focuses on the key elements of the non-profit marketing. It describes the major similarities and differences via-a-vis the traditional or commercial marketing. It provides as well a general overview about the essential marketing tools and techniques and their effect on the social behaviors with a professional approach.

Special Formula:Deadline for registration is May 12.

9:00: Welcome Coffee

9:30 – 11:00 Session I – Fundamentals

A- Background
B- Developmental Stages
C- Evolution
D- Identification & Marketing Mix

11:00 – 11:30 Break 1

11:30 – 13:00 Session II –

Product Planning & Development:

A- Product Planning:
a. Definition
b. Innovation & Life Cycle:
i. Ansoff Matrix
ii. Stages
B- Product Development:
a. New Products
b. Product Life Cycle
c. Adoption & Diffusion Process

13:00 – 14:00 Lunch

14:00 – 15:15 Session III: Social Marketing

Key Concepts:

A- Elements
B- Features
C- Stages
D- Consumer Behavior

15:15 – 15:45 Break 2

15:45 – 17:00 Session IV: Social Marketing

Major Attributes:

A- Characteristics
B- Principles


Special Feature:$180 per person.

Group Rate Available.