Registration for Digital PR Course with The Agenda Beirut

Join this course, and learn about:
– How the digital movement disrupted the world of Public Relations
– How it all started: a brief view of the evolution of PR and what the digital revolution meant to the overall practice of Public Relations
– Digital Behaviors: How consumers interact with the digital sphere and what it means to their lives and the way they interact with brands.
– Digital Assets and Journalism: How digital shifted the power from publications and media platforms to users and the audience.
– Managing digital assets and the best way to develop a sustainable and viable relationship with bloggers, ‘gramers, and various influencers.
– ROI and the impact of PR: what it means for brands and clients to spend on Digital PR and to establish efficient measurement for all PR activities on digital fronts.

About Mounir Camel Toueg
Currently the Managing Partner at TellTale, servicing clients all over the middle east. Part of the DNY Group of Companies, TellTale services its partners by delivering strategic and integrated PR solutions that answer the brand requirements, emphasizing on digital PR and content creation. Previously, Sr. Strategic Planner/ Conceptual Editor PR division Levant at Leo Burnett.

Cost
$600

Workshop Dates
Five Saturdays as of May 2 from 11:30 a.m. to 2:00 p.m.