Workshops and Classes

Registration for Retail Buying and Management Course with The Agenda Beirut

From Apr 14 to May 6, 2015
6:00pm -> 8:30pm
The Agenda Beirut

This course will delve into several topics, from pricing the goods, to selling and promoting on different media channels and working strategically in order to meet sales targets. Other topics will be discussed such as stock management, visual display of the store and all the professional figures involved in the buying and final selling process.

Kholoud and Hala Reda
Hala Reda Co_ owner , senior head buyer and retail manager at Jclo Accra and Debi.R Beirut leading multi branded stores in Accra and Beirut. She attended Istituto Marangoni Milan where she specialized in Retail management which helped her extend her expertise. Hala worked closely during her study with leading head buyers at La Renascente Milan, Joyce Hong Kong and Merchandising Managers at Prada. Kholoud Reda Co-Owner, Buyer and Brand&Marketing Manger at DEBI.R.She has attended Fashion Business courses at Istituto Marangoni, where she learned the fundamental skills necessary to work in the Luxury Retail sector at an international level. She has attended workshops during her courses in Milan at leading Italian brands such as Gucci and Dolce&Gabbana, where she earned expertise in the important tools of branding, brand image, and brand marketing and positioning. Being a fashion enthusiast herself, and with the experience gained from the regular buying trips and monitoring international markets,Kholoud has developed the talent of spotting new trends and up-coming brands and analyzing consumer buying patterns and needs.

Cost
$600

Workshop Dates
Five consecutive Wednesdays as of May 6 from 6:00 p.m. to 8:30 p.m.