Third OSB Coca-Cola marketing seminar on the West Bank and Gaza

OSB and Coca-Cola Company will hold the third OSB Coca-Cola marketing seminar entitled ‘Business Partnerships for Development: The Case of the National Beverage Company (NBC) in the West Bank and Gaza’

The seminar follows the publication of a detailed study by the Harvard Kennedy School which highlights the direct and indirect contribution of Coca-Cola and NBC to West Bank and Gaza communities since 1998.

The study was conducted by researcher Shannon Murphy and Jane Nelson, director of CSR Initiative at the Harvard Kennedy School.