The World’s Wealthiest Sneaker Launderer Opened A Shop In Beirut
If you’re not one of those people who think shoes look more fashionable when dirty and beaten up, this laundry concept will brighten up your day–and your sneakers!
In 2017, the young Australian lawyer Eugene Cheng quit his career to establish a $1.2 million sneaker cleaning business. The Sneaker Laundry provides cleaning services for sports shoes of all brands, materials, and colors to prolong their wearability, and Lebanon is one of the forty-five countries in which it exists!
The laundry arrived in Lebanon last October and is now located at Pop Up Concepts in Gemmayzeh, Piaff Boutique in Clemenceau, and Archive in Achrafieh. Drop your worn-out pairs at one of the three locations, let the expert shoe shiners give them the best restoration they deserve, then come back after a couple of days to pick up your new-looking beloved kicks!
Here are some satisfying before and after pictures:
This business provides a sustainable solution to the roughly “300 million pairs of shoes that are thrown away every year”! So instead of throwing away your dirty sneakers, bring them to The Sneaker Laundry and get them off to a running start!
