The Story Behind WinnerForce, One of Lebanon’s Beloved Sportswear Brands

Our favorite thing to do (apart from discovering new spots in the city) is supporting local brands, learning about their stories, and seeing how they’ve grown over the years.

Did you know this Lebanese sportswear brand has been around since 2018?

WinnerForce has become a familiar name in Lebanon’s fitness scene, and it’s arguably one of the most steadily growing local brands. Those who have been there since day one have seen how much the brand has expanded. Its range now includes everything from gym essentials and accessories to modest activewear, which is still relatively uncommon in Lebanon.

And their catalog goes well beyond basic gymwear. The current online store has hundreds of products, covering everything from activewear to sports gear.

The story behind the brand

It’s honestly quite impressive how WinnerForce has managed to grow its collections and presence while building on a strong manufacturing background.

WinnerForce is a business that grew out of more than two decades of experience in local manufacturing. Before the brand entered the sportswear scene, Harfouch Trading and Manufacturing had been producing everything from uniforms to specialized clothing.

That experience eventually led Harfouch Trading and Manufacturing into sportswear, with WinnerForce launching in 2018.

Since launching, WinnerForce has continued to expand its presence across Lebanon. What started as a sportswear brand has grown into a wider retail business with multiple branches, alongside an online store that makes its collections accessible from anywhere in the country.

That growth is also reflected in the range itself. Today, WinnerForce carries more than 500 products across women’s, men’s, and kids’ collections, with everything from activewear and gym essentials to sports gear, accessories, and modest sportswear.

The idea seems pretty straightforward: make it easier for people to find the sportswear they need, at different price points and for different ways of working out, without having to look too far.

A brand dedicated to being inclusive and accessible

Another thing that stands out about WinnerForce is how accessible its sportswear is. The brand keeps its prices relatively affordable, making activewear easier to shop without a huge investment.

There’s also an online outlet where you can find selected pieces at discounted prices, which is always a plus if you’re looking to refresh your workout wardrobe without spending too much.

Inclusivity is another part of the brand’s offering, with some items that go up to 3XL.

For hijabis, WinnerForce also offers training hijabs and modest sportswear designed specifically for working out. It’s a small but important addition to a category that still doesn’t have enough options locally.

What makes WinnerForce stand out isn’t just the extent of the brand’s growth, but how it continues to make sportswear accessible to different people.

So, if you’ve been meaning to refresh your workout wardrobe, this might be your sign. Browse the women’s, men’s, and kids’ sections and see what catches your eye on their website.

Since launching, WinnerForce has continued to expand its presence across Lebanon. Its branch history shows just how quickly that growth has happened: City Centre Beirut opened in October 2021, followed by City Mall in August 2023, Kousba in April 2025, and its latest location in Al Mina, Tripoli, in June 2026.

The brand has been focused on maintaining consistent growth and plan to open more branches across Lebanon, so keep an eye out. The next one might open near you.

You can also check out their collection in person. Find the branch closest to you by clicking here. They also ship worldwide!

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