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After years away from the local market, H&M officially made its return to Lebanon, giving shoppers a new way to get their hands on the brand’s collections.
The Swedish fashion retailer, which previously had a physical retail presence in Lebanon, stepped away from the local market a few years back. Now, it’s making a comeback through a dedicated online shopping experience, available through the H&M app and its Lebanese website, lb.hm.com.
The return is being rolled out by Alshaya Group, H&M’s regional franchise operator, and marks a new chapter for the brand’s return to Lebanon. While there is no mention of reopening physical stores, customers can once again shop the brand’s collections locally without having to rely on overseas websites or shopping trips abroad.
The online store features H&M’s womenswear, menswear, and kidswear collections, along with accessories and seasonal pieces. Shoppers can also browse the brand’s latest fashion releases and exclusive online offers.
The return to Lebanon is part of a wider regional expansion by H&M and Alshaya Group, which has also introduced online shopping in Jordan for the first time.
For anyone who has missed browsing H&M’s affordable wardrobe staples, the brand is officially back on the Lebanese shopping scene. And while we’ll have to wait and see if physical stores make a comeback too, at least there’s a new way to shop its collections from home.
Looks like we’ll be shopping the Elie Saab x H&M collection afterall.
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