With Sofana Dahlan, CEO & Founder of Tashkeil and Guests Ghita Abi Hanna, Angelique Saboujian and Roula Abu Chabke
Within a growing Creative Industry, there is an emerging set of design graduates that get their start as freelancers. Often, independent designers are faced with many challenges and make mistakes when they start their business. It is during this transition that is crucial to seek advice to overcome challenges such as through improving production, governmental bureaucracy, marketing and positioning products, overpricing and legal procedures such as contracts and registration. As representing a platform to promote and incubate designers in the Middle East, Mrs.Dahlan holds an interactive talk about these issues and challenges with other fellow entrepreneurs. Mrs. Dahlan is both a public speaker and an expert in Creative Entrepreneurship. The talk is focused on real examples and actual experiences shared by the guests.
This is one of the talks for Beirut Design Week 2012. The talks are all dedicated to the role of design in social and environmental context.